Palace released a memorandum stating the Bagong Pilipinas campaign as the administration’s brand for good governance and leadership.
The theme calls for the deep and fundamental transformations in all sectors of society and government, and fosters the country’s commitment towards the attainment of comprehensive policy reforms and full economic recovery.
The branding will be part of the communications strategy of the national government, including all government-owned or -controlled corporations (GOCCs), and state universities and colleges (SUCs).
According to the official release of Presidential Communications Office all involve in the campaign “shall be guided by the principles, strategies and objectives of the Bagong Pilipinas brand and incorporate it in the planning of their programs and activities.”
The Bench Files 
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